New man at the helm of Welcome to Yorkshire

New Chief Executive announced

Welcome to Yorkshire has revealed its new Chief Executive.

James Mason will join the organisation early in the New Year.

He was born and raised in Bradford and describes himself as a proud and passionate Yorkshireman.

Commenting on the appointment, James said:

“To lead an organisation responsible for putting Yorkshire on the world map is an honour. As anyone who knows me will tell you, I am enormously proud of my Yorkshire roots and I have continued to live in the county even when work has taken me around the globe."